WordPress is the most popular CMS on the web today. The flexibility and ease of use it provides as a platform has made some of the big companies, large media and publishing house use WordPress for developing their online presence. Having zeroed in on WordPress to build your website was an easy task. The real challenge is to select a theme which concurs with your business goals and your brand.
It’s quite human to gravitate towards the lucrative Free WordPress themes for your website. The general ideology says why to pay for something when it’s available for free plays it part over here. Before you go ahead and take the decision of going for the free basic themes only to regret it later, read this post to understand why it is wise to invest on a professional theme for WordPress and not to fall for the free basic themes.
- Not just professional looks
The free themes comes with bare minimums which might sound suffice to you to start with, however that will soon change once you see the limitations it puts on you and your business’s image online.
A good website has got more to it other than just visual appeal. A website should have all the features such as Mega Menus to add more navigation to your website, AJAX for a superior user experience, a wide array of widgets and sliders an area where the free themes fail miserably.
- Classy Looks
Looks does matter especially when we are facing stiff competition to stand out as a brand in a crowded market. Not to forget the rich aesthetics that a professional theme endows your website which will make your brand leap out among your competitors on the web.
- Support (very important)
Website maintenance is of extreme importance in order to keep your website updated, especially if yours is an online business. At a time when number of customers making online search before buying a product is at its peak and still growing at lightning speed a reliable technical support will keep your business engine humming with life.
- Responsive Design (Mobile Friendly WebDesign)
Browsing the internet and looking for information online has become second nature to the mobile generation. To make the browsing experience more favorable to the mobile audience Google introduced the mobile friendly/responsive website as mandatory element for better rankings. A free theme does not come with a guarantee of a highly developed responsive theme.
A complicated of difficult to navigate menu and other elements can have a major impact on your mobile audience which now comprises of 52% of the global internet users.
All these advantages mean a very high cost. If this is what you have been thinking all these while let me break this news to you. Professional theme does not require you to break the bank in order to get one. There are numerous themes available on themeforest which are affordable and worth the cost since a website is one of the most valuable marketing asset you are going own for a long time.
Now that you have a good idea on why pay for themes, you might require the assistance to perform the design. Hiring a developer, checking with him what theme he uses, taking a look at his earlier designs, installing WordPress a good host, installing the theme, doing the right coding, launching the site on https, all of these require an expert service; looking for one? Ask us right now, at QeHTML!